Curiouser and Curiouser

My vigilant girlfriend forwarded me Dan Neil’s take on the National Geographic Channel’s new ad campaign, which centers on the grammar-unfriendly tag Live Curious. I’ll let Mr. Neil explain why that’s wrong and how it doesn’t work. And I’ll congratulate him for taking NGC to task for creating a marketing campaign that hangs on confounding … Continue reading

Prescriptivism vs. Descriptivism

Up in Yakima, Washington, my good friend The Indoorsman is shedding the bonds of prescriptivism for the bold rush of descriptivism. I’d explain the difference, but I’ll let him do that. (But here’s one way to think about it: do words have inherent usage rules, or do users get to form rules as we evolve?) … Continue reading